Marketing Automation

Email marketing is dead—or so many marketers claim. But what if the problem isn’t the medium, but the outdated strategies we’re still using to approach it?

Imagine a world where well before you have even thought of what you want or need, brands know exactly what you need or want and can provide for you.

The world of marketing is at a crossroads. While some experts hail recent advancements as the dawn of a more connected and personalized era, others argue that businesses are becoming overly reliant on technology, potentially alienating customers.

The debate between multichannel and omnichannel marketing strategies has been a hot topic for marketers and businesses alike.

In today’s world, where customers expect instant responses and tailored experiences, businesses face a tough question: how can they deliver personalization at scale without losing the human touch?